It’s Not How Good You Are, It’s How Good You Want To Be


A handbook of how to succeed in life by an advertising guru.

ISBN: 9780714843377 Author: Arden, Paul Publisher: Phaidon Press Ltd Publication Date: 31st May 2003 Imprint: Phaidon Press Limited Cover: Paperback Dewey: 158.1 (edition:22) Pages: 128 Readership: General - Trade / Code: K Category: Subject:

It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavours that can be applied to aspects of modern life.

This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.

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