Boo Hoo: A Story from Concept to Catastrophe


This is the story of how an international model and former poetry critic from Sweden dreamt up an ambitious and glamourous Internet start-up; how they managed to get $135 million invested into their plan; and how it all went wrong in just over a year.

ISBN: 9780099418375 Author: Tester1, Ernst Publisher: Cornerstone Publication Date: 6th June 2002 Imprint: Random House Business Books Cover: Paperback Dewey: 658.054678 (edition:21) Pages: 406 Language: English Readership: General - Trade / Code: K Category: Subjects: , ,

boo hoo is a gripping, insider’s account of the rise and fall of this most controversial of internet startups – a global, online retailer of sports and designer clothes.

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